Are we too late to establish a good routine?

I’m a little new to the game: 1 month old, first time mom.
Our little one won’t stay asleep in the bassinet, sleeps maybe 20-30min max. We are constantly playing tag at night to hold him as he will only sleep when being held. He hates swaddles, hates being on his back, and we are losing our minds. Just when we think he’s down and out for the count, we place him down